SCARPA Stands Header
Photo: SCARPA
BY SCARPA North America
There has never been a more important time for us to stand together and use our voices and actions to stop the injustices that our country has accepted for too many years. Our nation is in a crisis of racial, economic and social inequality and change is needed now. SCARPA stands in unity and solidarity with our brothers and sisters of color and now is the time for action. We are, and always have been committed to the values of Equity and Inclusion but we can do better, we can all do better!
SCARPA is 100% committed to using our resources and platform to leverage the power we have in the outdoor industry to initiate change with support, action and activism. This is not a new initiative for us, it is a statement of our values and a conscious, action-based shift in how we act, think, speak and contribute. This has always been a part of our brand standards, mission and a strategy but now it will evolve to be a stronger influence, permeating our existence, becoming our culture and we will use it to guide our business and decisions on a daily basis. Words are not enough to make a difference, we promise to put power behind these statements with actions that will directly drive the change we want to see.
SCARPA has already been working to advance its’ culture and push for more equity in the industry by:
1. Creating a values based business that strives to build a fair, safe and equitable work culture and environment for all.
2. Completing Diversity, Equity, Inclusion and Conflict Management training.
3. Supporting DEI focused businesses and associations such as:
4. Developing a SCARPA North America donation matching program for SNA staff who make a donation to an organization or cause related to JDEI.
Driven by the current events and most recent Black Lives Matter Movement, we have responded to support the immediate needs of the Black Community by providing cash donations to:
1. Black Lives Matter National Fund - Committed to the fight to end white supremacy and state-sanctioned violence.
2. The Bail Project - A nonprofit that pays bail for those in need, preventing incarceration due to racial and economic gaps.
3. The NAACP Legal Defense and Education Fund - America’s top legal firm fighting racial justice, seeking equality for all Americans.
4. Campaign Zero - Provides research-based policy solutions to end police brutality.
5. ACLU - Non-profit working towards ensuring every person has their constitutional rights, regardless of party.
We don’t want our support to stop here, and it won’t. In efforts to keep this movement alive and continue progressing to be a more diverse and equity driven brand, we will implement the following initiatives into our future:
1. Significantly increase company sponsored and paid staff volunteering time to Community Services specifically focused on Justice, Diversity, and Equity in addition to Conservation and Sustainability
2. Create an Athlete Mentorship program specifically for up and coming, diverse athletes.
3. Review and Re-set the budget for contributions and support to have a specific allocation for JDEI.
4. Increase support for outdoor industry related and indigenous organizations that promote JDEI (i.e. We Color Outside, Afro Outdoors, Big City Mountaineers, BOC, etc.).
5. SCARPA North America Pro-Bono work (marketing and graphical) for organizations and businesses focused on JDEI or owned by people of color.
6. Increase lobbying and communication efforts and dialogue with City, State and Federal leaders, lawmakers and influencers.
SCARPA has been a thriving brand in the outdoor industry for over 80 years. We have a voice in this community and a responsibility to use that voice to inspire change. We are committed to the mission of elevating people of color and those of all diverse backgrounds to create more diversity, equity, and inclusion in this world. We don’t have all the answers and we have a lot to learn, but we promise that we will listen and take meaningful actions to drive the change that we want to see.
Please join in this movement with us and use the hashtag #SCARPAstands to show us what you are doing to create change.
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